Imagine that you have curated a 2000 words blog about a multiplayer game that was recently launched. If you go on and on with interesting content lacking a visual element, it is likely to bore your readers after the first few paragraphs. Readers who read it would probably be ardent gamers who would like to see the visuals of the game you are talking about. For any content to get readers’ attention, images play an essential role. It is an act of communication. It plays an integral part in the presentation of ideas. An image can be worth more than a thousand words, and also it simplifies and embodies conceptual theories. They are a part of high body content and a useful promotional tool for gaining more attention. An infographic is an image that is a mix of design, writing, and research, ideal for the age of networking across the globe. They are visual representations of information and data. It acts as an important tool in understanding the information more accurately and helps quickly communicate complex data. Infographics are visually fascinating communication devices that have got the potential to make complex data in visual format go viral. Check out on types of infographics, the importance and tips to make a perfect infographic
Importance of Infographics
- Importance of Infographics
- Types of infographics
- Tips to make your infographics stand out
- Three important points to keep in mind
Infographics have been gaining popularity for the past few years. They are widely used among businesses and organizations in both digital and print sectors. They are regarded as an artistic way of communicating without the need of using too many words. With its image format, it is an excellent way of capturing the viewer’s attention. This will make them even more immersed in the topic. We live in a fast-paced modern age where people are deluged with information every day, and their attention spans are decreasing every second. A research found that the human brain can process images three times faster than text, and also, 40% of people respond better to visual information than text. It is a hectic process to get through countless data of numbers and statistics, whether it is online or in print format. Infographics is a powerful tool that allows people to read information through the use of visual elements, charts, and statistics. With the right combination of colors, proportion, and negative space, information can be transformed into a great, eye-catching, and persuasive graphics.
1. Increases your brand awareness
Infographics are designed with relevant information about the creators, including logo, website address, or even any other contact information. This is truly a great way to increase your brand awareness. If used correctly, it can also increase your traffic gradually. Infographics go beyond telling people what your brand is- it shows them the visual content, which is more effective than mere paragraphs.
According to a firm MDG advertising, content with visual elements like illustrations and graphics can generate 94% more views than the ones with only text. The main characteristic of an infographic is to be visually appealing so that many would want to share it within their circle of influences. Since most people would like it and share it across their social media, it can go viral.
3. Gets you more followers and subscribers
Take a quick glance at your Facebook News Feeds, You can see that well-curated posts with infographics get more likes and shares than textual content. This is an effective way of generating more subscribers and followers for your social media pages, and you can reach a broader audience every time your infographics get shared. This opens new doors to interact with your target audience, making people more aware of your brand. Research by Hubspot confirms that up to a 37% increase in targeted audience engagement can happen if the post includes visual elements like infographics.
Types of infographics
Infographics are used in government, corporates, medicine, engineering, research and development, and many more sectors. Infographics can be divided into five categories based on their type and target audience.
1. Cause and effect infographics
These are graphs that explain relationships between certain physical or conceptual stages—for example, the causes of the recession in the US and its effects on the global economy.
2. Chronological infographics
It explains a process or an event as it happened in time. Presenting information like this on a timeline enables readers to understand the temporal relationship between the various stages of a process. A good example is a bar chart showing the growth in sales of a particular product or service over time.
3. Quantitative infographics
These kinds of infographics provide users with statistical data for quick and clear understanding. This includes charts, bar graphs, lists, and tables. They can also be regarded as flow charts of an organizational structure that explains the hierarchy and responsibilities of the different positions.
4. Directional Infographics
Infographics that navigate users through information are directional infographics. Numbers, symbols, tables, diagrams, graphs, arrows are conventionally used to communicate information. The traffic symbols, scale maps, and navigational aids on the streets and highways are common examples. Numbers are used to indicating distance and, dots, arrows, and bullets are used as landmarks for directional assistance.
5. Product Infographics
Product infographics are the ones seen on noticeboards in factories or corporate offices, that conveys information to its employees and visitors. They are also used by dieticians and in cooking schools to demonstrate a procedure. Combining images with text makes it easy to grasp lots of information in a limited space. Understanding how to use your new dishwasher is simple if you look at the back of the box. Imagine how difficult it is to understand without images. Readers who lead a fast-paced lifestyle wouldn’t have much time to interpret data. So innovative ways of communicating must be explored. Infographics can communicate critical information quickly. They gather attention and maintain the focus of the readers. Infographics can also be classified on how they present the information to their readers. Visual infographics can be categorized as:
6. Static infographics
They represent information at once and in its complete form. These graphics are easily understood and have a significant impact on the reader. Examples of these infographics are newspaper/magazine graphics and product manuals.
7. Motion infographics
They play a major role in cinema and presentation. In this kind of infographics, information is presented sequentially and consistently. Examples are graphical animations and PowerPoint presentations.
8. Interactive infographics
They engage the audience and present the information according to the reader’s choice. An example is when a reader on the web might want to select what they want to view from a complex set of instructive and simulated information.
Tips to make your infographics stand out
They must be well-targeted: You should first figure out your target audience and keep the entire focus on them. Without this basic criterion, your infographic can easily get lost among the sea of information available online. Also, in some cases, it could turn off your potential reader. Your main objective must be to develop an infographic content that reaches your target audience and not the entire population on this planet. You should strictly stay away from the elements that look populous as it will not reach your target audience. This calls for some extensive research and understanding, so it might take some time to design the right infographic. But it is worth it because of the advantages it offers.
Make the focal point stand out: The primary purpose of an infographic is to convey complex information in a simple yet attractive way. The vital information must be easy to comprehend, and the receiver must be able to consume easily and benefit from it without any issues. A cluttering infographic with too much information might mislead the audience. A well-designed infographic is the one that can be easily read and understood at a glance because the focal point is clear.
Emphasize on a visual story: Layout plays an essential part while designing an infographic. Good layouts are the ones that improve readability and visual appeal. Another main objective of infographics is that they should facilitate easy and faster reading. It should be able to tell a story instantly. Simple things like timeline or bullet points would be effective in catching the attention span of the readers. You could also add a few relevant images and also videos or GIFs to make it attractive to the readers. However, while using video, be sure that it doesn’t exceed the memory.
Use contrast color palette: Contrasting colors are the best option. Similar colors can make readability difficult. Moreover, if you have different content with images, it is always better to use contrasting colors. They can make your infographics even more appealing, attractive, and effective. However, avoid using too many colors; they can be distracting and repulsive.
Incorporate intelligent methods of chart types: Representing all the figures and numbers using charts is extremely useful. However, you should use the right type of charts that relates to your data. A comparison of a company’s sales growth over a period of time is best represented using a bar graph. Whereas if you want to represent employers’ contribution to complete a project, you can use pie-charts. Line charts are the best when you want to convey facts and figures over a period of time. There are many tools available for your assistance that you could make use of.
Infographics should suit the medium: There are certain infographics suitable only for the print medium. Using that for digital medium would not give you your desired results. These fonts for the print medium can be smaller in size, but uploading them for digital would be the worst thing to do. It is, therefore, better to have two different sets of infographics for print and digital usage.
Use the online tools: There are many tools available online to help you design the right infographic, keeping in mind your specific needs, requirements, and target audience. You should spend some quality time checking out the right infographic tools and make the best use of them.
You can also have a look at the link to know more in detail about Infographic Designs
Three important points to keep in mind
Be Simple: If you want your infographics to be compelling, it should be simple in terms of looks and presentation. The design you have curated should help the viewer navigate easily through the piece of information. There should be a constant flow, and there mustn’t be any room for confusion. As the old proverb “Less is more,” it is quite relevant to your infographics’ quality. You must try to limit the usage of textual content and colors by creating designs that let human eyes easily identify the information.
Be unique: A new product launch or a political issue or some marketing content. Be it anything. The infographic you are designing should be original to be effective. Originality means not only the data and information but also the color combinations and design structure used.
Be universal: Your infographic design should be universal, so there will be uniformity. The content, colors used, and the design shouldn’t be something vague. This could easily put off your potential viewers. You must always assume that professional internet users only understand the complicated details. So your infographic, in general, should have a universal appeal and should be easily interpreted even by those who don’t possess adequate knowledge.
Check out on more infographic ideas at All Time Design