Let’s all agree that most of us get skeptical when we hear the term trade show. In the past, trade shows have been associated with events filled with innumerable booths, desperate salesmen, and cheap promotions. But today, trade shows have evolved into a never-seen-before spectacle. Companies have not only glamourized the events but also have invested their resources to grab the attention of the audience with creative, visual productions. What makes trade shows beneficial is the fact that those who have attended the event are already receptive to what you’re trying to convey, by just deciding to be there. In fact, data gathered by SpinGo in 2018 show that 77% of chief decision-makers have come across at least one new supplier at the last trade show they had attended. Check out these trade show booth design ideas.
Tactics to promote your booth
- Tactics to promote your booth
- Trade show booth design ideas
But before you start reaping the benefits, you must first come up with a creative, unique strategy to draw the attention of the audience to your booth. And to help you out with that we have curated a list of 4 tactics that you can use to promote your booth even before the trade show begins:
1. Spread the word
One of the fastest and effective ways to get people attending your booth is by letting them know that there is a trade show taking place. Reach out to your subscribers, followers, and existing customers by creating a landing page on your website, posting it on your social media channels, and or by sending out mass emailers. Make sure to mention the details above the date and time of the trade show, location of your booth, and special announcements (if any).
2. Strategy is the key
A trade show is a competitive space. So, make sure to reserve/book your booth as early as possible. This will help you bag the ideal, top-spot place for your booth. If possible try to snag a place that is between smaller displays to increase the visibility of your booth. Also, be on the lookout for any obstructions such as columns that might act as a hindrance.
Tip: If you fail to find a center spot, try choosing a place that is close to the other traffic-generating areas, such as an onsite restaurant or a restroom.
3. Creative Design is a must
Coming up with a visually appealing and attractive booth is a must. Your goal should be to first grab the attention of the audience and then turn them into potential leads. Don’t shy away from using colorful banners, strategic lighting, and eye-catching graphics, while making sure to keep the mission, vision, and values of your brand alive.
4. Prepping goes a long way
Once the attendees have gravitated towards your booth, your presentation is what they will notice next. Not only will your visuals and creativity impact their decision-making, but also how your staff behave and interacts with them will also have an impact on them. So, make sure that your staff is well-groomed and professional looking. Prep your staff to be cordial, approachable, and well versed with the products/services of your brand so that they can communicate effectively with potential customers.
Now that you know these tactics, you can keep them in mind and start preparing for your next trade show event! But out of these 4 tactics, we are going to focus on 1 tactic that is the most crucial of them all and requires undivided attention. And that is designing your trade show booth.
Trade show booth design ideas
A good, effective booth design idea is crucial because it not only grabs the attention of your audience but also acts as the backdrop to your brand’s products and or services that are on display. It is important to make sure that your design idea is not just unique and creative but also functional, relatable to your brand, and relevant to your audience.
Your trade show booth design has the potential to either enhance or detract the attendee’s experience. And to make sure that you come up with a creative, versatile, and eye-catching design, we have curated a list of 9 trade show booth design ideas to inspire you:
1. Construct A Living Wall
Stand out from your regular trade show booth routine by creating a living wall. Utilize trendy plants, fresh fruits, and bring life to your exhibits.
2. Gigantic Objects As Booth Setup
Take your booth setup to the next level with larger-than-life displays of your products. Make them look mesmerizing, as well as interactive.
3. Welcome With Dynamic Seating
Offer your guests a relaxing break with cozy seating. Lure them to your booth with an eye-catching design and keep them seated on your plush furniture.
You can also have a look at trade show booth ideas attract visitors
4. Repeat Product Wall For Exposure
Give your customers an appearance of bounty and endless choice. Encourage browsing, attention, interaction, and eventual buying.
5. Use Vintage Vehicles
Allure your guests with great vintage vehicles. Please give them a dose of nostalgia and make creative usage of your space.
6. Catch Attention With Overhead Hangings
Draw attention to overhead hangings that make your booth look larger from a distance. Induce a sense of curiosity and wonder.
7. Be Zen-Like With Closed Design
Induce curiosity to your visitors with a closed designed booth. Create a peaceful place for your visitors that prevent background noise.
8. Explore Long Lines And Panels
Embrace the stooping and stacking of panels that create a pleasant visual experience. Offer a delineated yet open corporate ambiance.
9. Outshine With Fabric Architecture
Create elaborate structures with lightweight and flexible fabric. Give opportunities for unique lighting, making your trade booth stand out.
Get more inspiring design ideas at All Time Design to create the best trade show booth