Whether there’s a product launch or new store opening, you need a buzz around it. In marketing terms, all you need is audience attention. Event graphic design is not for the sake of pushing your company’s logo. Marketing collaterals such as flyers, brochures, banners, invites, posters, etc. matters too. If you think these tools are trivial things, you’ll never be able to catch the fish. So, what’s the right way to do graphics for your events?
8 Tips on Event Graphic Design
1. Decide which collateral you need
Go with the tool which is useful for your brand. Whether it’s an online event or in-person, there are many tools to reach the audience. Decide which works best for you. For example, if you’re designing only posters, think about the form and platforms. These design decisions help in saving time and money.
2. Play with the right color
Colors decode your brand image. It conveys your core value. Colors evoke emotions of the audience. Stick to your theme. Suppose your event is about wellness or growth, go green. Bright colors set bait that you can’t resist. Colors can also become the deciding factor for attending.
While making decisions about colors, look into printing cost and client type. Based on your analysis, choose your color palette.
It’s challenging to pick fonts from a pool of fonts. Your fonts should capture and convince the viewers. When it’s about fonts, understand the typography.
- Headline / Title: It’s the first text viewers stumble upon. The headline is crisp and clear. Write a headline that could pack a hefty punch. The headline font is always bolder than the other fonts.
- Sub-headline: It’s an additional line of text right under the main head. When the headline is small, the sub-headline is a little longer to create a context. You have to be simple yet stand out with a sub-head.
- Body/Paragraph: The body section is where you give the main chunk of information. Go into the depth. Suppose it’s a product launch, talk a bit about the features. The font used for the body has to be legible. There are three categories of typography:
- Serif: If you’re looking for traditional and readable fonts, use serif. It has “feet” at the bottom of each letter. Common examples of the font are Times New Roman and Georgia.
- Sans Serif: These fonts have no “feet” on the bottom of each letter. It is a clean font that pairs well with display fonts. The best examples of sans serif fonts are Arial and Helvetica.
- Display: You can use these font types for large public displays. Have you seen street posters or billboards? The big font aims to capture passerby’s attention. It’s more artistic than the other fonts. Examples include comic sans and cooper sans. You can only use it for headlines.
Typography supports the distribution of information. By using hierarchy, you can set a difference between the head, body, and end.
When it’s about the number of fonts, limit it to two. Too many fonts can wreck the design layout. Finally, remember the purpose of the event. If it’s a fun event, show it up. If it’s serious, keep it professional.
4. Help them picture it with eye-catching photos
Photos help viewers visualize. The point of placing images is, so you don’t have to explain everything. There are different types of photos:
- Relatable: Your viewers can easily put themself there. When you choose relatable photos, try to imagine your target attendee. It has to be inclusive in nature—sync with your purpose. For example, if your event is formal, choose photos of individuals in formal attire. Make them stand alone to grab all eyes.
- Background photo: You can also treat your photo as a background. Using photos in the backdrop adds depth without altering the meaning. Attendees can also catch a glimpse of your event. Choosing an image can be off the deep end. You have to ensure the readability of the text.
- Inline photos: Inline photos don’t fill the entire page. You can use it to identify key points. A little break up in the flow sets the mood. It’s easy to choose such images as they stand alone.
- Illustrations: Tired of stock images? Use illustrations to explain complex scenarios. For instance, if your business has an abstract concept for the conference, explain with illustrations. They are great for event branding.
- Icons: Icons are illustrations in their basic form. To present a single idea, you can use icons. Websites make use of icons to fit brand standards. It helps in interacting with visitors. With icons, you can strike a balance between the text.
5. Be a good narrator
Every good story has interesting events. Use storytelling to unfold the events. Use suspense to keep the audience at the edge of the seat. It will intrigue your attendees.
You can also have a look at why graphic design is important for business
6. Be consistent
If you think you’re done with one graphic, you can’t expect the world to turn up. Become a buzzing bee of the market. Keep sharing your marketing collaterals of the events online. Each event material on digital media should reinforce your identity. Inconsistency in event promotion can reduce the attraction. Sharing also helps the attendee to stay connected with event updates.
7. Book printers
Don’t take printing for granted by taking at the last minute. If you can plan it, you’ll save loads of cash and energy. You’ll also get ample time to assess the quality of the print.
8. Help the attendees identify you easily
Consistency worthwhile investment in event branding. From the “Save the date” mailer to the “Thank you for attending” mail, reveal your identity to the attendees. During the event, use the visual elements on badges, programs, banners, presentations, brochures, etc., to keep your brand image alive in their mind.
Finally, here’s a takeaway
Appealing graphics is the livewire of your event. Whether you’re branding online or by using print, get people talking about your designs. Check out All Time Design Work for more inspiring ideas.