How easy or difficult is it to design a website banner?
What is the first thing that stands out when a customer visits your website? Your website banner. It is the main imagery that takes top space on your homepage.
With the advent of technology, the world has shifted to the web. Banners get you more clicks than the latter. The decline of print ads proves why you shouldn’t overlook banner designing.
The website banner is at the eye level. If it’s sloppy, the viewers can bounce back—a web banner act as a headline. Missing the banner image is the same as missing the headline on your story. A good banner holds the crux of your blog. When the visitor sees you, he/she can identify you.
Designing an effective website banner means a lot because it’s right on the top. They are part of everyday life. Whether you leave them unnoticed or update them regularly, it affects marketing.
The elements of the banner set the visual identity. Banner designs and banner templates have some main elements: an offer and a call to action. Place a logo to build credibility. Usage of images can enhance your banner even more.
Some brands also show offers in their banner design. These offers prompt the user to take the next step – avail it. Keep your offer to the point and lead them to take action. Allure the customers with clickable buttons such as “Shop Now” or “Subscribe.”
- Visibility: Think above the fold. In web design, the portion of a web page comes up first when the page loads. The right banner image should summarize your webpage and the brand.
Banner ensures that you make the right connection. It includes the name of the brand and hi-res images in a less cluttered backdrop. An appealing banner is a feast to the viewers’ eye.
- Tagline: Slogan or tagline gives a more in-depth insight into the prospects. By using it in your banner, you reveal your brand identity. An eye-catchy tagline set bait for your target audience.
- Unique selling point: USP are the points of differentiation. It makes your brand different from your competitors. It would be best if you kept them at your palm’s back to make a banner that stands out. ****
A well-articulated USP can be a useful tool to meet your marketing objectives. Harness the power of your specialties while designing a web banner.
- Get in touch: Contacts play an essential role in marketing. The aim of designing isn’t all about being attractive. You need people to reach out to you.
Include information such as email address, phone, fax number, street address, or even products & services. The website banner covers the 5-10 cms of your webpage. Don’t get tempted to go beyond the standard size.
Also, don’t overload your banner with too many things.
A few mistakes you should avoid:
- Conflicting images: Use images that your customers can correlate. Distracting images can cloud the mind of the customer.
- Color that hit somebody where it hurts: Color pique emotions. But, over usage or bad color can signal a wrong message. Irrelevant colors can be misleading.
- Typos and grammar errors: Nobody likes red flags. But, a single flaw can weaken your brand’s reputation. To be on the safer side, proofread your content before placing it.
Wondering how to rectify common mistakes of web banners? Here’s how you can get better:
- Be thorough with the placement of your banner
- Follow an order
- Be sure of the size
- Simplicity is the sweetest thing ever
- Make it legible
- Don’t forget the CTAs
- Animate with giphy
- Interact with infographics
What makes banners so important?
Banners are a timeless marketing tool. Here’s why you should consider banner on your website:
- Makes the world stop and stare
- Boost the traffic of your website
- Increase your product sales
- Make things known publicly
It would help if you didn’t mess with your banner simply because they matter so much. Make the first thing on your webpage worth-remembering.