Sam is a new businessman in town. He’s the kind of customer who has no clue about design. He wants you to introduce him to the world of innovations. You, being a designer yourself, work day in and day out in this field. How will you explain it to him in simple terms? Slide in to help Sam make the right design decisions and know the difference between UX and UI and Graphic Design
What comes to your mind, when you hear the word ‘design’? In a technology-driven world, it’s interchangeably used as ‘graphic design’. Change in technology has sparked a difference between different types of design. If you don’t know the difference, you’ll pick the right one. Let’s clear the confusion.
Design is a process of creating a blueprint of a product/service. It shows how you want your customers to perceive it. Your product’s appearance influences the customer’s purchasing decisions. They form a perceptual thought for your product or service. Here are the three different primary design forms. Learn the difference and usage to before you kickstart brand design –
What is the Difference Between UI and UX and Graphic Design
Who’s a graphic designer? Graphic designers are problem solvers. Their job is to spread a specific message through design. When you want to evoke customers’ emotions and lead to action, opt for a graphic designer. Whether it’s branding or running an ad – graphic designer comes a long way. They know how your product should look. You can approach them because they know the principles of graphic designs. Professional designers take care of the colors, space, balance, hierarchy, lines and shapes, movement, contrast, pattern, etc.
Let’s dive in and see in-depth.
- Space: The best designs aren’t the ones that fit every design element. Your design should have breathing space to allow each piece to stand out. Creating space in your design avoids confusion.
- Balance: After setting a layout, you give equal importance to all the elements of your design.
- Hierarchy: Once the design is balanced, you create an order of importance. You direct viewers’ eyes to see the primary subject matter.
- Lines and shapes: The lines and shapes are the foundation of your brand identity. For example, designing a logo takes a lot because it’s the face of your brand. Whether your logo is rectangular/ circular/ square/ triangular — lines and shapes matters. You have to create a logo that customers can quickly identify.
- Movement: You create a pathway for your viewer to travel over a design. You position the elements in such a manner that readers can feel the flow. They don’t have to remain in one place.
- Contrast: When there are too many things on your plate, it gets stressful. Same with your designs. Create contrast to highlight the main elements. Contrast creates a room for comparison.
- Consistency: The key to building customer relations is maintaining design consistency. For instance, you cannot change the color of your logo every time. Uniformity of design keeps your brand alive.
To sum up, the graphic design presents things just the way it looks. You can check out social media graphic design to get more ideas.
User Interface (UI)
The brand is more than just a logo. What your online customers see also counts. UI design primarily focuses on digital space. It’s about interactive elements such as drop-down menus, form fields, clickable elements, animations, button styling, etc.
The purpose is to guide the customer through a product’s interface visually. Suppose a customer visits your business website, but it’s not engaging, he can drop off. UI elements give an intuitive experience that doesn’t require the user to overthink! In the digital world, every business runs online. Interactive business website to make the world stop and stare.
Where to go?
You are looking for a UI designer who can make humans interact with a computer. Whether it’s a dashboard computer in a car, a mobile app, a video game, a website or a virtual reality interface, UI designers help interactions happen. UI design transfers the brand’s strengths and visual elements to a product’s interface. Your design is consistent, coherent, and visually appealing.
User Experience (UX)
UX is the overall experience of your user as they interact with a product or service. This design aims to ensure they are enjoying it. The user-centric design helps in meeting the needs of the customers.
UX designers are problem-solvers for products, business, content, and responses. UX and UI are different, but they complement each other. The designers use methods such as competitive analysis, user interviews, persona creation, wireframing, heuristic analysis, and journey flows. Through this, they find out customers’ behaviour.
If you launch a product, you need feedback or validation. Here, UX designers perform usability/pain point analysis to review the product. If it’s not worth it, revisions are made based on user data to make the final product better.
The process of designing is a tough journey. It cannot happen in the blink of an eye. By now, you know Sam’s business inside out. You can help him decide on this journey. Get more ideas on the difference by talking with the designer team in person. Schedule a Demo today.