“Beauty is in the eyes of the beholder.” This is the perfect phrase to describe web designing. How a website looks can neither be judged by the owner nor the designer. It lies in the user’s perspective. You may have invested a lot of money and time to develop a stunning website, but if the user doesn’t find it easy to use or attractive to navigate around, it ruins all your efforts. Your website’s design is more important for conversions than you think. Even if you implement all the conversion-boosting tactics that exist, but your web design is just below average, it won’t do you much good. Design is not something subjected only to designers. It is marketing. It is your product and how it works, so it should be taken into serious consideration. Your website’s design can either make or break the business you are trying to deliver. It makes a stark difference in how your target audience views your company and potentially converts them to your customers. Developing a website design with an impressive user interface will offer you a much better conversion rate that, in turn, leads to a better business and revenue. You should first understand the importance of web designing and the profit it is about to bring to your business before beginning to create one. Check out the web design principles and make the perfect website.
The Importance Of Website Design
- The Importance Of Website Design
- 10 Web Design Principles
The first impression
Your web design is important because your prospective customers care about the design. Whether consciously or not, we all react to visuals and are naturally drawn towards good designs. When it comes to website designs, studies show that users quickly judge your website on how it looks or promptly scroll down and stop using your site if it is poorly designed. Google’s research says that it just takes 50 milliseconds to form a first impression of your website’s design. In that split second, users wouldn’t have a chance to go through your site or click on anything. It depends on your visual design.
Influences your SEO strategy
Your web design elements and practices directly impact how you publish content on your website, which in turn affects how the search engine spider crawls and indexes your site. This is something you should never mess up. If your on-page SEO fundamentals are not up to the mark, you should fight for attention from the beginning. Besides how your content is published on the website, certain web design elements affect SEO. Web design is very complicated to grasp if you are unfamiliar with how it works. But to phrase it easily, your codes need to be SEO friendly. The best way to come up with effective web design is to partner up with an agency that is expert in its work.
Sets an impression on customer service
People can easily judge how you treat them by looking at your website. Your design gives them insight into how you treat your audience. If there are no significant efforts on your website design, your audience might think that you don’t take much effort to help them. Your website is a customer service representative. If your website is bright, warm, and welcoming, your customers will sense an important feeling while navigating through your website.
On the other hand, if it looks outdated and unappealing, it makes your business look cold and aloof. Think of it as a digital face of your business, if someone walks into your company, won’t you want to treat them well and feel welcomed? Similarly, an updated and modern website design is like a friendly face greeting your new customers.
It builds trust
If someone is looking to make bulk orders with you by spending tremendous amounts of money, and your website is poorly designed, it doesn’t convey trust. They will find another trustworthy website to fulfill their order. A professional looking website signals trust to your audience. They will want to check further and do business with you. It is essential to build trust for your audience to remain on your site longer. This in turn creates new opportunities and captures those leads.
Your competitors have a cool website
One big reason why web design is important is that your competitors are already utilizing it. For remaining in the competition, you should also use it for your website. You should stand out from your competitors, and for that, you should possess a well-designed website that reflects your professionalism. Your website design is an opportunity to set your business apart from the competition. When you are competing with other companies, you would generally have similar services with similar pricing. There should be one element that makes your business stand out from the rest.
It creates consistency
When you are on the way to find new deals, you want to build your brand. You need your audience to get familiar with your brand, so they choose you when they are ready to convert. You should have incorporated the same fonts, layouts, and styles across every page of your website. If you are using different designs on each page, it will give an unprofessional look. It makes it more challenging to create brand recognition as your audience would be confused about which color to associate with your brand. So consistency is the key.
10 Web Design Principles
1. Visual Hierarchy
Like how squeaky wheels get the grease, it is the prominent visuals that get the attention. Visual hierarchy is a critical principle behind good web design. It’s the order in which the human eye perceives what it sees. Certain parts of your website are more essential than others (forms, calls to action, value proposition, etc.), and you should give more attention to these than the less important ones. If your website has ten menus, are all of them equally important? Where do you want the user to click? Make the important ones look more visible and prominent. Hierarchy not only comes from size. Amazon has also designed the “Add to cart” and “Buy Now” call-to-action buttons more prominent by using different shades.
A good web design always caters to the needs of its user. Are you a visitor looking for information or entertainment or some kind of interaction? Each page of your website should have its purpose and should fulfill the specific needs of users in the most effective way possible.
People who are online searching for information tend to want it quickly. So it is important to communicate clearly and make your information easy to read and interpret. Some effective tactics are organizing your information using headlines and sub-points with bullet points instead of long monotonous sentences.
Generally, Sans Serif fonts like Arial and Verdana are easier to read as they are contemporary fonts without any decorative finish. The ideal font size should be 16 and stick to a maximum of three fonts and a maximum of three font sizes to keep your design streamlined.
Well, thought the mix of colors can go a long way to enhance the user experience. Complementary colors create a sense of balance and harmony. Using a contrasting color palette for text and background will make reading easier for the eyes. Vibrant colors create emotions and should be used sparingly. Lastly, white space or negative spacing does wonder in making your website look modern and uncluttered. You can also check how to choose brand colors for more ideas.
An image can speak a thousand words, and choosing the right images for your website helps you position your brand and connect with your target audience. If you don’t have professional pictures with high quality, purchase stock photos to enhance your website’s look. Also, use infographics and videos as these are better tools for communicating than even a well-written piece.
Navigation means how easy it is for people to take action and move around on your website. Some tactics for effective navigation are logical page hierarchy using bread crumbs, designing easily identifiable and clickable buttons, and following the ‘three clicks rule,’ which means users will find the information they are looking for within three clicks.
8. Grid-based Layouts
Placing your content on a webpage randomly would lead to a haphazard and messy appearance. Grid-based layouts arrange your content into sections, boxes, and columns that line up and feel balanced. This gives a better-looking website design.
9. The “F” Pattern
Some studies have identified that people scan a computer screen in an “F” pattern. Most of what people see is in the top and left, and the right side is rarely seen. Rather than trying to force the viewer into the visual flow, an expertly designed website works with the reader’s natural behavior and displays information in the order of importance.
10. Make it Mobile-friendly
It has become common to access websites from multiple devices with varying screen sizes. So it is vital to consider whether your website is mobile-friendly. If not, you can rebuild in a responsive layout (which means it will adjust to screen width), or you can build a separate mobile site.
We are already in the digital age where most of the businesses have developed their respective websites and have made themselves more accessible to their customers. With web designing, businesses are able to create a user-friendly as well as welcoming environment for the users to get information at any time. Moreover, if you have a well-managed website, people can blindly rely on you. It builds trust and when your user trusts you, they wouldn’t have doubts while investing in your products and services. Also, you will have a profitable business. Check out All Time Design Work and get inspiring ideas for your website!