Infographic – meaning
Infographics must be your go-to marketing collateral for a decade. With years of experience, you might have come across thousands of infographics. Everyone makes use of it in one way or another. Some are awful, excellent, tweaky, and nightmarish. Being a designer yourself, you don’t want to fall into a rut. Whether it’s because of the design rejections, mundane routine, or improper guidance that leaves you feeling uninspired — you don’t want to question yourself. It would be best if you had the right direction to bring your content to life.
Here are 15 easy design tricks you wish you knew when you started –
- Draft your infographic design – An infographic is three times more likely to be shared than other collaterals if there’s a thought-provoking story. Which means there’s a lot that goes behind the making of it. You cannot tell a story just for the heck of it. Every story has a beginning, middle, and end. Your story should start with a hypothesis (introduce the problem). Slide into the data to back it up. Finally, end the infographic with a conclusion. Before diving into design, shape your story.
- Write a catchy title: Your title/headline should be the first hook that readers can’t resist. Titles that pose a question, numbers, or offers comparisons increase curiosity. Be short and sweet. A strong focal point of your typography reveals strength, creativity, and individuality. You can also use subtitles to create an order of importance within the design.
- Be simple: Don’t make it a dumping ground just because it’s a place to share information. Too much data can be overwhelming for the viewers. The complexity of the infographic should not be the reason to leave. Remember, less is more.
- Are you falling short of space? Gridify: When you are limited by space, use grids to compose your elements. It creates space between your elements and the edge of your canvas to avoid visual tension. Once viewers are hooked, create a movement to give life to the design.
- Use the correct layout for infographic: Pick the right one from a pool of layouts. Generally, infographics come in three segments – the header, body, and footer. You include the title and the description in the header section if required. Footer is where you mention copyright, date, or references. In between these two sections, there’s a large area called ‘body.’ A massive chunk of your content is placed here.
- Check the facts and figure: See if your data is credible. If you want your infographic to stand out in the content market, research reliable sources for your information. An inaccurate visual data can put your brand image at stake. While designing an infographic, consider accuracy over aesthetics. Here are a few questions to find the authenticity of the source –
– What is the context of the content?
– Is it backed with enough evidence?
– Is it a well-known source?
– Does an expert write it?
– How would you rate the grammar?
– Can you find similar content to confirm the accuracy?
– Who published first?
- Visualize your data: Try to chalk out the concept before creating a digital image. Assign a relevant chart type for your information. To come to this point, you first have to see your data type – a stand-alone number? Is it a comparison between data points? Trend or an outlier? The commonly used representations are – pie chart, bar graphs, column graphs, and line charts.
- Insert images in your infographic: Select a photo that has the same consistency of style and lighting. Sticking to ia a particular style avoids distraction and helps the viewers understand easily. For instance, If you’re going for simple templates, use only images with flat color backdrops. If you want to give a neutral approach, use only black and white images.
- Make use of contrast in your infographic: You can place two strikingly different elements close to each other to create contrast. You allow the viewers to see through your eyes and compare the data before making a choice. In the age of social selling, you can weave a visual story by laying down the difference between two ages. Use contrasting colors to set differences. You can find them on the color wheel opposite to each other. By applying contrast in your fonts, you can create visual hierarchy.
- Balance your work: When your elements are well arranged for your viewers, they can easily engage with your product. If your design is chaotic, there will be different viewpoints. To help your viewers understand with ease, practice spacing. Also, the audience will behold what’s outstanding. You can create depth in your design with shadow. Balance in design is crucial because it makes it cohesive and complete.
- Choose the right color: There are multiple benefits attached to selecting the right color. First, colors are an essential part of the brand image. You use color to reveal the brand identity, emotions, and tone. Another ground rule is to design infographics with limited colors. The more the color, the messier it will become.
- Ensure uniformity in your infographic: Every element and section in your design is different. But when combined, each should serve the same purpose. Keep your color, style of images, and fonts consistent for clarity.
- Get over the idea that black space is terrible: Too much data can become overpowering. Leave the white space/blank/empty/negative space to focus on the subject matter quickly. Your customer sees what pops out. Use it to create a breathing space for your customers to process your content.
- Make it scalable: Don’t lose your viewers to the long design. The recommended length of the infographic should be 8,000 pixels. Anything more prolonged, and you’ll struggle to catch up with your user’s attention. Resize your design as per the requirements of different platforms.
- Promote it: Once you design an infographic, reach influential platforms and people in your niche to share your content. Include social media plugins on your website. When you have an explosive infographic, don’t let it die to obscurity.
In the age of content marketing, infographics are still alive and well. Especially now, when all of us are restricted to our homes, you can see them floating around on the internet. It doesn’t matter which industry you belong to; you can save yourself from the rut with these fifteen tricks.